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Why there is no first mover advantage in social media
One of my readers left this comment the other day as she advocated that you should establish a foothold in every emerging social media channel — a first mover advantage: “If you’re among the first on...
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The surprising math behind a growing social media community
I often get asked about the art and science of building a healthy and growing social media community and today I’d like to introduce an unusual concept — the surprising math behind building your...
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My number one idea for unleashing personal productivity
Many people ask me how I have so much personal productivity. “Don’t you ever sleep?” I was recently asked! If you observe my social media stream you could certainly get an idea that I’m a workaholic....
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Four ways to jumpstart your content marketing by creating insights instead of...
Last week I had a call with a remarkable woman from Paris. She wanted to bounce some ideas off of me about her next steps with her personal brand. She’s entering a crowded market. There are many, many...
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10 Steps for your company to embrace cause marketing — and be believed!
I’ve often said that marketers flock to whatever is popular until they ruin it. And the latest thing that’s popular is cause marketing. Predictably, the marketing airwaves have been filled with news...
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Is embarrassment your entrepreneurial secret weapon?
By Kiki Schirr, {grow} Contributing Columnist When you’re starting your own journey as an independent creator or entrepreneurial marketer, the one thing you’ll always have in abundance is criticism....
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The inevitable pattern occurring on every social media platform
A few years ago, I attended a panel discussion on Snapchat at the annual Social Media Marketing World conference. This was a time when Snapchat was the hottest social media platform around. People...
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Five best practices for those difficult brand apologies
By Kiki Schirr, {grow} Contributing Columnist We’ve all experienced bad apologies: I’m sorry you feel that way. (non-acknowledgment of wrongdoing that can even suggest the person is being too...
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Stop blaming short attention spans!
I was doing a personal coaching call and my digital marketing friend was obsessed with creating content that was extremely short because of “today’s short attention spans.” Here’s what I had to say to...
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